Companies should encourage their employees to day dream – about work that is. Perhaps every meeting should start with a round of “Wouldn’t it be wonderful if……..”
In many instances, employees do not contribute their creativity for fear of ridicule, criticism of not being a team player and supporting the status quo or just generally apathy. [...]

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If we have learned anything from the 2008 Olympic Games it is that winners and losers are only separated by 1/100th of a second. On the track and in the water champions are winning the day by margins previously immeasurable.
The same applies to business. The consumer choice between your product and that of your competitor [...]

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