With innovation in computer electronics almost a monthly upgrade, differentiation is no longer best focused on the product – but rather on the relevance to the customer.

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Business Intelligence acts as a foil against customer irrationality. A recent study by McKinsey group identified that customers do not act as rational as businesses expect them to. This has been highlighted in the recent mortgage industry collapse, where banks incorrectly assumed that home owners would be rational in managing their debt. And it wasn’t [...]

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Wow – Just as I am espousing the ‘Love thy Customer’ theme I had the link to this inspiring video sent to me. I just had to share it right away.
HEALTH WARNING: This video contains highly emotional content which may bring even the hardened manager to tears.
An Inspirational Customer Service Experience

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With many articles having been written about the cause and expected course of the current recession, it is time to look past the theory and focus on real tools and strategies needed to survive the current downturn.

Posted in BI Strategy, Corporate Performance, Leadership, Marketing Performance, Performance Management, Sales Performance Comments(0)

I have just done a round up of some of the big technology companies and things are more than a little down in the motivation stakes.
On top of many sales motivational and reward events being cancelled, there is a growing element of distrust of corporate executives. This is not only from the market, but also [...]

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