In a recent post ‘ The paradox of the middle of the market’ by marketing legend Seth Godin he talks about the appeal of targeting the ‘geek layer’ and the missed opportunity in the mid market. The mid market represents the mass market, yet so often we are tempted to develop products and services that [...]

Posted in Innovation, Marketing Performance Comments(0)

The article ‘So Much for the Cheap ‘China Price’ provides an interesting and surprising look at how competitive China remains as an outsource manufacturers.
It appears there “significant hidden costs to having supply lines that extend to China, with the “total cost of ownership.” reducing from the once 40% below U.S. cost to 5.5% by the [...]

Posted in Manufacturing, strategy Comments(0)