For an impressive case study on how social media has been used to drive a full marketing campaign – check out this presentation on Barak Obamas presidential campaign.

This 2 hour presentation was made by Igor Beuker, to 150 marketers at the SRM Guru meeting 2009 in Amsterdam. Obama “brand interaction strategy” was a masterpiece of [...]

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It interest me how many companies claim to have the ‘customer’ as the centre of their business strategy, then still retain outdated revenue focused segmentation. Most businesses segment their base by Consumer, SME and Corporate. Some may go as far as segementing their Consumer base down to High/Medium/Low revenue potential, and measuring customer value in [...]

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