Iv’e been a little slow on picking up on this one, but good news for busy executives who need to keep up with the latest research. Aberdeen Research Reports are now available on Kindle. Aberdeen is the leader amongst research firms to take advantage of the Kindle device, and with over 2.5 million readers in over 40 countries Aberdeen reports have become valued tools in strategic decision making.

The first report to make it to the Kindle screen is the “2009 State of the Market: Mid Year Insights”. Dubbed in the Aberdeen press release [August as the “2009 Business Leaders Guide” the report highlights data from 1,607 executives in 36 different countries it provides insight into:

• What is driving buyer decisions today
• How competition is responding to the marketplace; and
• Changes to business process are likely to yield the greatest return.

The report aims to assist business leaders in comparing goals, strategies, tactics, and investment priorities to improve their own business.

The importance of release of this report on Kindle is its signal to the market that in such volatile economic decisions, business executives need to keep up with fact-based research, and with even less time than ever to do so, using portable, digital media is an accessible tool for this purpose.

Find out more about: Aberdeen Research Reports for Kindle

Find out more about: Kindle Wireless Reading Device