In a recent post ‘ The paradox of the middle of the market’ by marketing legend Seth Godin he talks about the appeal of targeting the ‘geek layer’ and the missed opportunity in the mid market. The mid market represents the mass market, yet so often we are tempted to develop products and services that out feature the innovation of our competitors, and in essence move our product appeal away from the mid-market, who are more interested in the banal, boring, but reliable. Whilst the mid market are harder to reach [they don't do blogs, twitter or social networking], they do represent those who are seeking the core capability of your product portfolio.

Whilst the market leaders will queue to get the latest smartphone or laptop, and readily broadcast their opinions on their latest purchases, they are also the more difficult to convert into a broader product line.

So are we being too tempted by the ‘bright shiny’ syndrome to pimp up our products beyond the appeal of our greatest market? What do you think?