For an impressive case study on how social media has been used to drive a full marketing campaign – check out this presentation on Barak Obamas presidential campaign.

This 2 hour presentation was made by Igor Beuker, to 150 marketers at the SRM Guru meeting 2009 in Amsterdam. Obama “brand interaction strategy” was a masterpiece of integrating old school semantics with new world technology.

Credit must also go to Paul van Veenendaal who compiled the research for this huge slide deck and of course to Barack Obama and his campaign team.