Iv’e been a little slow on picking up on this one, but good news for busy executives who need to keep up with the latest research. Aberdeen Research Reports are now available on Kindle. Aberdeen is the leader amongst research firms to take advantage of the Kindle device, and with over 2.5 million readers in [...]
Read More..>>In a recent post ‘ The paradox of the middle of the market’ by marketing legend Seth Godin he talks about the appeal of targeting the ‘geek layer’ and the missed opportunity in the mid market. The mid market represents the mass market, yet so often we are tempted to develop products and services that [...]
Read More..>>In my last post ‘Make an Impact Every Day’ we were focusing on daytight cycles of events. But new media has pushed this cycle to meer minutes and seconds. Just what impact is this having on businesses?
As we now accept corporate transparency as a key compliance requirement, we have to ask ourselves just how far [...]
Companies should encourage their employees to day dream – about work that is. Perhaps every meeting should start with a round of “Wouldn’t it be wonderful if……..”
In many instances, employees do not contribute their creativity for fear of ridicule, criticism of not being a team player and supporting the status quo or just generally apathy. [...]
If we have learned anything from the 2008 Olympic Games it is that winners and losers are only separated by 1/100th of a second. On the track and in the water champions are winning the day by margins previously immeasurable.
The same applies to business. The consumer choice between your product and that of your competitor [...]
Most businesses are sharing concerns over the weaknesses in global economies – yet there are a few who see these times as goldmines of opportunity. These are businesses who recognise that adversity often bears genius innovation and hardens the business against the ebb and flow of market dynamics.
Anyone with a few tools and skills can [...]
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