For an impressive case study on how social media has been used to drive a full marketing campaign – check out this presentation on Barak Obamas presidential campaign.
This 2 hour presentation was made by Igor Beuker, to 150 marketers at the SRM Guru meeting 2009 in Amsterdam. Obama “brand interaction strategy” was a masterpiece of [...]
Read More..>>It interest me how many companies claim to have the ‘customer’ as the centre of their business strategy, then still retain outdated revenue focused segmentation. Most businesses segment their base by Consumer, SME and Corporate. Some may go as far as segementing their Consumer base down to High/Medium/Low revenue potential, and measuring customer value in [...]
Read More..>>In a recent post ‘ The paradox of the middle of the market’ by marketing legend Seth Godin he talks about the appeal of targeting the ‘geek layer’ and the missed opportunity in the mid market. The mid market represents the mass market, yet so often we are tempted to develop products and services that [...]
Read More..>>In my last post ‘Make an Impact Every Day’ we were focusing on daytight cycles of events. But new media has pushed this cycle to meer minutes and seconds. Just what impact is this having on businesses?
As we now accept corporate transparency as a key compliance requirement, we have to ask ourselves just how far [...]
With innovation in computer electronics almost a monthly upgrade, differentiation is no longer best focused on the product – but rather on the relevance to the customer.
Read More..>>With many articles having been written about the cause and expected course of the current recession, it is time to look past the theory and focus on real tools and strategies needed to survive the current downturn.
Read More..>>
|
|
Comments(0)