It interest me how many companies claim to have the ‘customer’ as the centre of their business strategy, then still retain outdated revenue focused segmentation. Most businesses segment their base by Consumer, SME and Corporate. Some may go as far as segementing their Consumer base down to High/Medium/Low revenue potential, and measuring customer value in [...]

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With many articles having been written about the cause and expected course of the current recession, it is time to look past the theory and focus on real tools and strategies needed to survive the current downturn.

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