How Are Big Businesses Reacting to the Economic Downturn?

I have just done a round up of some of the big technology companies and things are more than a little down in the motivation stakes.

On top of many sales motivational and reward events being cancelled, there is a growing element of distrust of corporate executives. This is not only from the market, but also from within the organizations. It certainly isn’t helped when the business withdrawls such incentive events but still expects sales teams to hit previously set targets. There is not a whole lot of thought that has gone into that tactic!!

Looking at a few USA statistics from Reputation Garage, the following caught my attention:

  • Only 13% of all Americans place their trust in big business
  • Only 39% of employees in a Watson Wyatt survey said they trusted senior leadership.
  • 75% of US consumers don’t trust that companies tell the truth in advertising.
  • 75% of employees in big companies have personally observed violations of the law or company standards in a 12-month period. What does that say about trust within the corporate walls?

And now of course, many executives are proclaiming that “if we work together we can ride through the tough times”

There are many things a business can do to strengthen the culture and core business…this would be a really good time!!!!

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