There are times when I feel like a complete fraud – I have been so tied up finishing my latest book Sell More And Have Your Customers Love You For It that I completely abandoned the very essence of what the book is about – making meaningful contact with your prospects and customers that is worthwhile to both of you.

So by way of apology for not having written a single post on this blog for over a month, I have found a delightful message that reminded me how important you all were……and I promise to do better.

So often we we are driven to be focused on the big strategic objectives against which our performance is measured, that it is easy to forget that often it is the small things that have the biggest impact. Trying to win over the minds of your prospects is about connecting with them at a meaningful level, and before you try to connect with them as prospects, connect with them as humans. I am not talking about the schmoozing that is so obvious and so belittling for both your prospect and yourself, but by adopting an attitude of doing small things every day, at the most inconvenient times, to help someone. Small things mean a lot. This short inspiring video captures the intent of this concept perfectly.
[2:42min]

And watch out on Amazon for Sell More – it is due to appear any day now.