It is no surprise that companies that concentrate on their core business are significantly better off during the current downturn. Such companies have strategies around sustainable value creation, maintainging at least a 5.5% real growth rate.

Typically such companies both perform better during times of expansion and recover faster from economic slumps. Most enjoyed an average net profit margins of around 6.5% following the 2002 recession, where competitors struggled to reach 1% during the same period.

If you want a simple, quick appraisal of your companies core strength, take this quick [but revealing] free online assessment. You also get a benchmark view of your performance compared to other companies that have taken the test.