In a recent post ‘ The paradox of the middle of the market’ by marketing legend Seth Godin he talks about the appeal of targeting the ‘geek layer’ and the missed opportunity in the mid market. The mid market represents the mass market, yet so often we are tempted to develop products and services that [...]
Businesses are stressed enough during difficult times, that they don’t need to add to that stress with radical change. Yet positive, productive change need not be transformational in nature, rather it can be evolutional. When a challenge such as the current economic climate hits, businesses either panic, or they find a way to take advantage [...]
Comments(0) Companies should encourage their employees to day dream – about work that is. Perhaps every meeting should start with a round of “Wouldn’t it be wonderful if……..” In many instances, employees do not contribute their creativity for fear of ridicule, criticism of not being a team player and supporting the status quo or just generally [...]
Most businesses are sharing concerns over the weaknesses in global economies – yet there are a few who see these times as goldmines of opportunity. These are businesses who recognise that adversity often bears genius innovation and hardens the business against the ebb and flow of market dynamics. Anyone with a few tools and skills [...]
|
|
