For an impressive case study on how social media has been used to drive a full marketing campaign – check out this presentation on Barak Obamas presidential campaign. This 2 hour presentation was made by Igor Beuker, to 150 marketers at the SRM Guru meeting 2009 in Amsterdam. Obama “brand interaction strategy” was a masterpiece [...]
In a recent post ‘ The paradox of the middle of the market’ by marketing legend Seth Godin he talks about the appeal of targeting the ‘geek layer’ and the missed opportunity in the mid market. The mid market represents the mass market, yet so often we are tempted to develop products and services that [...]
Be careful not to focus all your energy on where the market is at present. My ex husband was a national champion clay bird shooter and as anyone familiar with this sport will tell you – it is no good shooting at where the target is now. You need to be able to anticipate where [...]
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