In a recent post ‘ The paradox of the middle of the market’ by marketing legend Seth Godin he talks about the appeal of targeting the ‘geek layer’ and the missed opportunity in the mid market. The mid market represents the mass market, yet so often we are tempted to develop products and services that [...]

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If we have learned anything from the 2008 Olympic Games it is that winners and losers are only separated by 1/100th of a second. On the track and in the water champions are winning the day by margins previously immeasurable. The same applies to business. The consumer choice between your product and that of your [...]

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