For an impressive case study on how social media has been used to drive a full marketing campaign – check out this presentation on Barak Obamas presidential campaign. This 2 hour presentation was made by Igor Beuker, to 150 marketers at the SRM Guru meeting 2009 in Amsterdam. Obama “brand interaction strategy” was a masterpiece [...]

Posted in Leadership, Marketing Performance, strategy Comments(0)

In my last post ‘Make an Impact Every Day’ we were focusing on daytight cycles of events. But new media has pushed this cycle to meer minutes and seconds. Just what impact is this having on businesses? As we now accept corporate transparency as a key compliance requirement, we have to ask ourselves just how [...]

Posted in Innovation, Marketing Performance, Surveys Comments(0)